Which of the following statements about customer equity is FALSE?
A) Expected losses depend on customer equity.
B) If the parts of a firm's marketing program work well together, it should increase the firm's customer equity.
C) Expected profits depend on customer equity.
D) Customer equity benefits customers but not the company.
E) None of these statements about customer equity is FALSE.
Correct Answer:
Verified
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A) encourages a manager
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