The most risky types of marketing opportunity to pursue usually involve

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Diversification involves venturing into new markets with new products, which is the most risky type of marketing opportunity to pursue. This is because there is no guarantee that the new market will accept the new product. In addition, the company is likely to lack experience and expertise in the new market, adding to the risk. Market development, market penetration, and product development are less risky options as they involve expanding into existing markets or developing new products in existing markets where the company has more familiarity and knowledge.

The Most Risky Types of Marketing Opportunity to Pursue Usually