When a firm tries to increase its total sales by offering new products to new markets, it's pursuing:

Name: When a firm tries to increase its total sales by offering new products to new markets, it's pursuing:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Diversification involves a company expanding its operations by adding new markets, products, services, or stages of production to its existing portfolio. It's a strategy aimed at entering new markets with new products, thus spreading out its risk and opportunities.

When a Firm Tries to Increase Its Total Sales by Offering