If a cola producer bought out a Mango juice producer in an attempt to appeal to health-conscious consumers who do not drink soft drinks, it would be pursuing a ______________ opportunity.

Question

Quizplus · Accepted Answer

Diversification involves entering a new market with a new product. In this case, the cola producer is diversifying by acquiring a mango juice producer, which allows them to appeal to health-conscious consumers who may not drink soft drinks. Market development involves expanding within an existing market, market penetration involves selling more of an existing product within an existing market, and product development involves creating and introducing new products in an existing market.

If a Cola Producer Bought Out a Mango Juice Producer