The text credits Chipotle's success to its offering good customer value.
Correct Answer:
Verified
Q126: Chipotle has achieved success because its customers
Q127: When trying to build relationships with customers,
Q128: A firm's obligation to improve its positive
Q129: To develop lasting relationships with customers, marketing-oriented
Q130: In marketing, it is the manager's viewpoint
Q132: Firms that embrace the marketing concept seek
Q133: It is more costly for firms to
Q134: The marketing concept says that it is
Q135: Often the best way for a firm
Q136: Offering superior customer value is especially important
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