Chipotle has achieved success because its customers typically view the benefits of buying its products as greater than the costs.

Question

Quizplus · Accepted Answer

This statement is accurate and reflects the basic principle of consumer behavior: people will only buy products if the benefits they receive outweigh the costs (including financial, time, effort, and other factors). Chipotle has managed to create a strong value proposition for its customers by offering high-quality, customizable, and ethically sourced food at reasonable prices, which has helped to build brand loyalty and attract new customers.

Chipotle Has Achieved Success Because Its Customers Typically View the Benefits