The micro-macro dilemma occurs when a firm focuses its efforts on satisfying some consumers to achieve its objectives, possibly causing negative societal outcomes.

Question

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The micro-macro dilemma arises when a company prioritizes its own objectives and the satisfaction of some consumers while ignoring the potential negative societal impacts of its decisions. This can create a situation where the company's success is at odds with broader societal welfare.

The Micro-Macro Dilemma Occurs When a Firm Focuses Its Efforts