The "universal functions of marketing":

Question

Quizplus · Accepted Answer

The universal functions of marketing include buying, selling, transporting, storing, standardization and grading, financing, risk-taking, and market information. These functions may be performed differently and by different parties in different economies. While advanced MACRO-marketing systems may automate some of these functions, they cannot eliminate them entirely. Consumers may also perform some of these functions, particularly buying and market information-seeking. These functions are not inherently divisive but may create separations and discrepancies between producers and consumers depending on how they are carried out.

The "Universal Functions of Marketing