Since individual firms cannot perform all marketing functions, _____ often play a role in the exchange process.

Question

Quizplus · Accepted Answer

Intermediaries, such as wholesalers, retailers, and distributors, often play a role in the exchange process by facilitating the movement of goods and services from producers to consumers. They perform functions such as storing inventory, providing financing, and promoting products, which individual firms may not have the resources or expertise to handle on their own.

Since Individual Firms Cannot Perform All Marketing Functions, _____ Often