From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:
A) auto manufacturers need to sell direct to consumers.
B) the market needs competitive rivals to auto dealerships.
C) the information they provide makes the exchange process between producers and consumers more efficient and effective.
D) the role of the automotive sales person is becoming obsolete.
E) consumers live far distances from most automotive plants
Correct Answer:
Verified
Q216: _ refers to producers holding title to
Q217: In advanced economies:
A) mass production with its
Q218: Macro-marketing:
A) is a social process.
B) tries to
Q219: The fact that producers usually prefer to
Q220: _ directs an economy's flow of goods
Q222: The term "economies of scale" means that:
A)
Q223: The "universal functions of marketing" do NOT
Q224: Which of the universal functions of marketing
Q225: Market research firm BestOne sells reports about
Q226: Since individual firms cannot perform all marketing
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