Until recently, good PC software for producing digital videos was not available, but was much in demand by businesses. The first companies to produce a specific type of program had good sales even though they did little promotion and their programs were not "user-friendly." It seems that many of these "innovators" operated as if they were in the:

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The fact that good PC software for producing digital videos was not previously available suggests that the industry is slowly evolving from the production era, where companies focused on producing as many products as possible, to a market-oriented era, where companies focus on fulfilling customer needs. The companies that produced the first specific type of software with good sales despite poor promotion and user-friendliness were acting as innovators in this new era, which suggests that they were ahead of their time and operating in a transitional period. Therefore, the closest fit for their approach would be the production era.

Until Recently, Good PC Software for Producing Digital Videos Was