Asa Meyer was just named FireFly Products sales manager, with responsibilities for all marketing planning. FireFly's president told him that his job is to "outsell the competition." Apparently, FireFly is operating in the ______________ era.

Question

Quizplus · Accepted Answer

The fact that the FireFly president wants Asa to "outsell the competition" suggests that the company is operating in the sales era, where companies focus on aggressive sales strategies to maximize profits. This era was followed by the marketing era, where companies shifted their focus to understanding and satisfying customer needs through marketing efforts.

Asa Meyer Was Just Named FireFly Products Sales Manager, with Responsibilities