Compared with other approaches to business, the marketing concept is distinct in that it:

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The marketing concept is distinct from other approaches to business because it focuses on satisfying customers' needs. This means that the company's primary goal is to identify the wants and needs of its customers and meet them through the development and delivery of products and services that provide value to customers. The other choices, such as focusing on profits or producing quality products, may be important aspects of business success, but they do not capture the essence of the marketing concept.

Compared with Other Approaches to Business, the Marketing Concept Is