MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have
A) implemented the marketing concept.
B) a production orientation.
C) a customer orientation.
D) a sales orientation.
E) a marketing orientation.
Correct Answer:
Verified
Q330: MetroTech Corporation has been experiencing declining profits.
Q331: The "marketing concept" says that a business
Q332: A manager with a "production orientation" is
Q333: A producer with a marketing orientation is
Q334: Which of the following is one of
Q336: A firm with a marketing orientation:
A) has
Q337: Which of the following is LEAST LIKELY
Q338: An organization practicing _ aims all its
Q339: A "production-oriented" firm typically:
A) views customer credit
Q340: Managers who think of customers existing to
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