In a firm operating as a total "system" to implement the marketing concept:
A) the whole company is customer-oriented.
B) there are no departments.
C) product planning is under the control of the production or engineering departments.
D) the marketing manager directs and controls all company activities.
E) None of these is true.
Correct Answer:
Verified
Q337: Which of the following is LEAST LIKELY
Q338: An organization practicing _ aims all its
Q339: A "production-oriented" firm typically:
A) views customer credit
Q340: Managers who think of customers existing to
Q341: Adoption of the marketing concept
A) is easy
Q343: All of the following are examples of
Q344: A firm with a marketing orientation is
Q345: A public utility that has adopted the
Q346: The marketing concept can be applied by:
A)
Q347: A local symphony group that has adopted
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