All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:
A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
C) the firm's focus is on reducing its costs.
D) the role of customer service is to satisfy customers after the sale so they'll come back again.
E) costs that do not add value to customers should be eliminated.
Correct Answer:
Verified
Q338: An organization practicing _ aims all its
Q339: A "production-oriented" firm typically:
A) views customer credit
Q340: Managers who think of customers existing to
Q341: Adoption of the marketing concept
A) is easy
Q342: In a firm operating as a total
Q344: A firm with a marketing orientation is
Q345: A public utility that has adopted the
Q346: The marketing concept can be applied by:
A)
Q347: A local symphony group that has adopted
Q348: A local theater group that has adopted
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