____ refers to a firm's obligation to improve its positive effects on society and reduce its negative effects.

Question

Quizplus · Accepted Answer

The definition provided in the question perfectly matches the concept of social responsibility, which refers to a business's voluntary actions to improve its impact on society and the environment, beyond legal and ethical obligations. A is not correct because nonprofit orientation is a business model adopted by organizations that focus on social causes, but it's not related to the question's definition. B is not correct because the micro-macro dilemma is a theoretical issue that arises when considering the effects of marketing decisions on both individual consumers and society as a whole. C is not correct because marketing ethics deal with moral principles and values that guide marketing decisions, not necessarily related to social responsibility. D is not correct because legal obligations refer only to what a company is required by law to do, while social responsibility goes beyond that.

____ Refers to a Firm's Obligation to Improve Its Positive