Anthony G. Greenwald and Mahzarin R. Banaji (1995) developed an approach intended to measure what they called implicit attitudes, using what they called the
A) Implicit Attitude Test (IAT).
B) Minnesota Multiphasic Personality Inventory (MMPI).
C) Forced-choice scale.
D) Central tendency bias.

Question

Quizplus · Accepted Answer

Greenwald and Banaji developed the Implicit Attitude Test (IAT) to measure implicit attitudes. The other options (B, C, and D) are not related to the IAT or measuring implicit attitudes. The MMPI is a personality test, the Forced-choice scale is a type of survey/assessment format, and central tendency bias refers to the tendency for people to choose responses in the middle of a rating scale.

Anthony G Greenwald and Mahzarin R