Rating scales that require respondents to choose between equally desirable or equally undesirable response alternatives are called
A) graphic scales.
B) numerical scales.
C) Likert scales.
D) forced-choice scales.

Question

Quizplus · Accepted Answer

Forced-choice scales are rating scales that require respondents to choose between equally desirable or equally undesirable response alternatives.

Rating Scales That Require Respondents to Choose Between Equally Desirable