With regard to the internal factors that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies,_____ refers to the ease of installing a centralized global authority and the absence of rifts between present domestic and international divisions or operating units.

Question

Quizplus · Accepted Answer

The term that describes the ease of installing a centralized global authority and the absence of rifts between present domestic and international divisions or operating units is structure. Culture refers to the shared values and beliefs of a company, heuristics are problem-solving strategies, and mnemonics are memory aids.

With Regard to the Internal Factors That Can Either Facilitate