With regard to the internal factors that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies,_____ is the factor that refers to the ability of a company to project a global versus national identity,a worldwide versus domestic commitment to employees,and a willingness to tolerate interdependence among business units.

Question

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Culture refers to the shared values, beliefs, behaviors, and attitudes within an organization. In terms of global marketing, having a global culture means that the company has a unified identity and commitment to employees across its various business units worldwide. A global culture helps facilitate a company's efforts to undertake a global approach to marketing, while a national or regional culture may impede these efforts.

With Regard to the Internal Factors That Can Either Facilitate