Pluto Inc. ,an American leather goods manufacturer,produces and sells a wide range of leather bags,wallets,purses,and belts.It recently opened an outlet in Mexico.However,since Mexico's per capita income is approximately one-third that of the United States,Pluto's sales have dipped.Moreover,the extent of available financing in the country is limited.With regard to global marketing research,the dip in Pluto's sales can be attributed to which of the following organizational issues?
A) Political conditions
B) Culture
C) Willingness to buy
D) Ability to buy
Correct Answer:
Verified
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