Axon Automobiles Ltd. ,an American automobile manufacturing company,manufactures cars in left-hand drive configuration,in which the driving seat and controls are positioned on the left-hand side of the vehicle.On exporting its products to select automobile dealers in India,the company witnessed a significant dip in its sales as Indians require vehicles in right-hand drive configuration.This failure can be best attributed to:
A) the lack of personal selling on the part of the sales force.
B) entering a domestic market without extensive product planning.
C) the lack of adequate pricing strategies in foreign markets.
D) problems encountered in effectively using census data.
Correct Answer:
Verified
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