In the context of entry and growth strategies for global marketing,which of the following is most likely an advantage of direct ownership?

Question

Quizplus · Accepted Answer

Direct ownership, such as establishing a subsidiary, provides immediate access to foreign markets as the company has full control over its operations and can make strategic decisions locally without relying on intermediaries or partners. This is particularly advantageous when a company wants to quickly enter a market and establish a strong presence. However, direct ownership may also entail higher costs and risks, such as complying with local regulations and managing cultural differences.

In the Context of Entry and Growth Strategies for Global