In the context of entry and growth strategies for global marketing,which of the following is most likely an advantage of joint ventures?
A) It aids a firm in maintaining a tight control over manufacturing and marketing.
B) It helps a firm gain by sharing costs and risks of operating in a foreign market.
C) It allows a firm to achieve experience-curve and location economies.
D) It prevents a firm from taking undue advantage of a partner's distribution system.
Correct Answer:
Verified
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