Which of the following growth strategies for entering foreign markets involves companies granting patent rights,trademark rights,and the right to use a technological process to foreign partners?

Question

Quizplus · Accepted Answer

The growth strategy described in the question is called licensing. Licensing involves granting the rights to use a company's intellectual property (such as patents and trademarks) or technology to a foreign partner in exchange for royalties or fees. This allows the company to expand into foreign markets without having to invest significant resources or take on the risks associated with direct entry.

Which of the Following Growth Strategies for Entering Foreign Markets