Service firms often fail to recognize the need for change due to the fact that they:

Question

Quizplus · Accepted Answer

Service firms typically operate in industries where there is less technological change and less risk of being rendered obsolete. As a result, they may not feel the same pressure to innovate and may not recognize the need for change until it's too late. The other options (A, B, and C) are incorrect because service firms don't always discount innovation, the fact that they might face strong competition doesn't necessarily mean they recognize the need for change, and not all service firms are highly innovative.

Service Firms Often Fail to Recognize the Need for Change