Traditional service marketing differs from relationship service marketing in the sense that:

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Traditional service marketing is largely focused on providing a specific service to customers, whereas relationship service marketing seeks to develop long-term relationships with customers by offering a variety of services that meet their diverse needs. As such, traditional service marketing tends to emphasize the "part" or individual services provided, whereas relationship service marketing takes a more holistic approach to meeting customer needs.

B, C, and D are all incorrect because they describe aspects of relationship service marketing, not traditional service marketing. Relationship service marketing assesses profitability based on the total relationship, not individual services (B); is focused on building long-term relationships with clients, not merely attracting new customers (C); and typically involves process-driven providers who are able to establish and maintain ongoing relationships with customers.

Traditional Service Marketing Differs from Relationship Service Marketing in the Sense