Heidi,the marketing manager of a cosmetics manufacturing company,decides to fix the price of a new perfume at $89.99.She believes that the odd pricing of the product will encourage potential buyers to think of the product as less expensive.Which of the following factors has Heidi considered when making her pricing decision?
A)Environmental factors
B)Demographic factors
C)Economic factors
D)Psychological factors

Question

Quizplus · Accepted Answer

Heidi has considered psychological factors such as the impact of odd pricing on consumers' perception of the product being less expensive.

Heidi,the Marketing Manager of a Cosmetics Manufacturing Company,decides to Fix