Felicia Inc. ,a cosmetics company,wants to launch a new perfume called "Zing," with top notes of bergamot,orange,and cinnamon.When determining the price of the perfume and its market potential,the company takes into account the number of potential buyers and their economic strengths.Which of the following factors is Felicia using in determining the pricing of Zing?
A)Demographic factors
B)Psychological factors
C)Environmental influences
D)Behavioral factors

Question

Quizplus · Accepted Answer

Felicia Inc. is using demographic factors such as the number of potential buyers and their economic strengths to determine the pricing of Zing. Demographic factors consider characteristics such as age, income, occupation, education, and other factors that influence consumer behavior. Therefore, A is the correct answer. Psychological factors involve aspects such as motivation, perception, and attitudes, while environmental influences include political, economic, social, technological, legal, and environmental factors that affect consumer demand. Behavioral factors involve actions that consumers take when making purchasing decisions, such as product usage and brand loyalty.