Martha had an important meeting after lunch and wanted to avoid the hassle of waiting in line to get a meal at the cafeteria.Hence,she bought a sandwich from a vending machine that was costlier than the meal at the cafeteria.Which of the following influenced Martha's purchase decision?
A)Psychological costs
B)Quality costs
C)Behavioral costs
D)Time costs

Question

Quizplus · Accepted Answer

Martha was influenced by time costs as she wanted to avoid the hassle of waiting in line at the cafeteria.

Martha Had an Important Meeting After Lunch and Wanted to Avoid