A _____ is the combination of institutions through which a seller markets products to organizational buyers or ultimate consumers.
A)marketing node
B)channel of distribution
C)sales consortium
D)logistics conduit

Question

Quizplus · Accepted Answer

A channel of distribution refers to the set of institutions, such as wholesalers, retailers, and agents, through which a product travels from the producer to the end user or customer. It includes all the stages involved in the flow of goods and services, as well as the entities that facilitate the transaction, such as banks, transportation companies, and marketing agencies.

A _____ Is the Combination of Institutions Through Which a Seller