Under which of the following conditions might a manufacturer wish to have its own sales force?
A)When the manufacturer is a small player in that product category
B)When the market for its products is geographically concentrated
C)When the products require minimal presale and postsale services
D)When the market consists of many small customers

Question

Quizplus · Accepted Answer

When the market for a manufacturer's products is geographically concentrated, having its own sales force can be more efficient and effective in reaching out to potential customers, building relationships, and providing tailored services. This allows for better control over the sales process and can lead to increased sales and customer satisfaction in a focused area.

Under Which of the Following Conditions Might a Manufacturer Wish