The primary role of marketing intermediaries is to:
A)bring supply and demand together in an efficient and orderly fashion.
B)create timely demand for products that a manufacturer produces.
C)produce goods and services efficiently to meet the demands of customers.
D)prevent customers from making poor buying decisions.

Question

Quizplus · Accepted Answer

Marketing intermediaries, also known as middlemen, play a crucial role in bringing the suppliers and buyers together by facilitating the transfer of goods and services from manufacturers to end consumers. They perform functions such as distribution, logistics, promotion, and pricing to ensure that products reach the right place, at the right time, and in the right condition. Moreover, intermediaries offer valuable services such as market research, financing, risk-taking, and customer support that enhance the overall efficiency and effectiveness of the marketing process. Therefore, choice A is the best answer.

The Primary Role of Marketing Intermediaries Is To