Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?
A)Channel integration
B)Vertical marketing
C)Relationship marketing
D)Strategic maneuvering

Question

Quizplus · Accepted Answer

Relationship marketing recognizes the value of building long-term relationships and harmony between channel members to maximize benefits for all parties involved. This approach emphasizes communication, trust, and cooperation among channel partners. It is focused on creating and maintaining mutually beneficial partnerships that allow all parties to achieve their goals and objectives.

Which of the Following Views of Distribution Channels Recognizes That