In the context of vertical marketing systems,_____ are the most similar to conventional channels.
A)administered systems
B)contractual systems
C)structured systems
D)corporate systems

Question

Quizplus · Accepted Answer

Administered systems are the most similar to conventional channels because they rely on informal relationships and control from a dominant channel member, such as the manufacturer or a large retailer. While there may be some cooperation and coordination between members, there is no formal contractual arrangement or ownership of the other members. This is similar to a conventional channel where the manufacturer may have some control over distribution, but ultimately the retailers are independent entities making their own decisions.

In the Context of Vertical Marketing Systems,_____ Are the Most