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ID Goods Corp

Question 27

Multiple Choice

ID Goods Corp.sells safety footwear to its client base which includes oil refineries,meat processors,catering companies,hospitals,and cleaning services.The company maintains a database that contains customer information and a history of each of their purchases.It monitors how each order is processed and follows up promptly by offering ongoing guidance on product maintenance.The company responds quickly to complaints and seeks customer satisfaction.Based on these activities,it can be inferred that ID Goods is involved in _____.


A) repositioning
B) aftermarketing
C) strategic alliancing
D) functional partnering

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