Origin International has developed a new device for monitoring refrigerant leaks in supermarket refrigerated display cases.The devices are compliant with the latest environmental standards.To identify supermarkets and convenience stores that would be interested in its new product,Origin's sales department publishes an advertisement in the supplement of the local newspaper with its basic contact details.A coupon is attached to the advertisement in case interested store owners want to use it to seek further information.Based on this scenario,it can be inferred that Origin is using _____ for its prospecting.

Question

Quizplus · Accepted Answer

Origin is using a random lead generation strategy by publishing the advertisement in the local newspaper supplement without targeting specific stores or individuals. The attached coupon is also a way to attract potential customers who may not have been actively looking for such a product.

Origin International Has Developed a New Device for Monitoring Refrigerant