The concept that focuses an organization's attention on providing continuing satisfaction and reinforcement to individuals or organizations that are past or current customers is known as _____.

Question

Quizplus · Accepted Answer

Aftermarketing is the concept that emphasizes providing ongoing satisfaction and reinforcement to past and current customers, ensuring repeat business and positive word-of-mouth referrals. Options A, B, and D do not accurately describe this concept. Strategic alliancing refers to partnering with other organizations to achieve mutual benefits, commercialization refers to the process of bringing a product or service to market, and prospect maintenance pertains to activities that keep potential customers engaged and interested in a company's offerings.

The Concept That Focuses an Organization's Attention on Providing Continuing