The second step in the prospecting process of customers involves _____.

Question

Quizplus · Accepted Answer

The second step in the prospecting process of customers involves screening prospects. This step involves evaluating the leads generated in the first step (generating leads) to identify potential customers who meet the specific criteria of the business, such as budget, needs, location, and size. By screening prospects, businesses can focus their efforts on those with a higher probability of converting into paying customers, increasing efficiency and reducing costs. Customizing prospects and randomizing leads are not the typical steps in the prospecting process.

The Second Step in the Prospecting Process of Customers Involves