Using existing contacts and knowledge to generate new prospects is known as _____.

Question

Quizplus · Accepted Answer

Selected-lead generation involves using existing contacts and knowledge to identify and target specific potential prospects who fit a certain criteria, such as their industries or buying behaviors. This approach is more targeted and effective compared to random lead generation, which involves reaching out to anyone without any specific criteria in mind. Promotional lead generation is focused on offering promotions to generate new leads, while canvassing involves going door-to-door or making cold calls to potential customers.

Using Existing Contacts and Knowledge to Generate New Prospects Is