Albert has been in the business of selling computer hardware for over a decade.During the installation of some technologically complex hardware devices,Albert ensures that he sends technical personnel to customers to ensure initial proper use of the purchased hardware.Albert believes in implementing successful aftermarketing efforts.In which of the following additional activities should Albert be involved to ensure a successful aftermarketing effort?

Question

Quizplus · Accepted Answer

Continually conducting customer satisfaction research and responding to it is the most appropriate activity for ensuring successful aftermarketing efforts as it helps in identifying customer needs and providing solutions to their problems. While challenging respondents with improvements and modifications to the product, gaining access to new markets through new products and improved technologies, and creating joint opportunities to develop new technology in new markets are important activities, they are more appropriate for marketing and product development efforts rather than aftermarketing efforts.

Albert Has Been in the Business of Selling Computer Hardware