The marketing concept and the accompanying approach to personal selling view _____ as merely the first step in a long-term relationship-building process,not as the end goal.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on building long-term relationships with customers, and the approach to personal selling supports this by viewing the initial sale as the first step in the process. Therefore, the correct answer is option C which refers to the initial sale. Options A, B, and D are incorrect since they do not align with the marketing concept's emphasis on building long-term relationships.

The Marketing Concept and the Accompanying Approach to Personal Selling