The marketing department of Dimension Inc.notices a decline in the buying patterns of its customers.The company's sales for the month of November were low in comparison to its sales for the previous months.To address this issue and add value to its products,Dimension Inc.decides to offer coupons for its products and schedule a sweepstake for Christmas.Which of the following elements of the promotion mix concept is Dimension Inc.using in this scenario?

Question

Quizplus · Accepted Answer

Dimension Inc. is using sales promotion strategies such as offering coupons and organizing a sweepstake to increase its sales and add value to its products. Therefore, the element of the promotion mix concept being utilized in this scenario is sales promotion. Neither personal selling, direct marketing, nor public relations strategies are mentioned as being used in this specific scenario.

The Marketing Department of Dimension Inc