_____ is a nonpaid form of nonpersonal communication about an organization and its products that is transmitted through a mass medium in the form of a news story.

Question

Quizplus · Accepted Answer

Publicity is the nonpaid form of nonpersonal communication about an organization and its products that is transmitted through a mass medium in the form of a news story. Advertising involves paying for the promotion of products or services, sales promotion involves short-term incentives to encourage purchases, and direct marketing involves direct communication with potential customers through mail, email, or other channels.

_____ Is a Nonpaid Form of Nonpersonal Communication About an Organization