Monarch Inc.manufactures Kuddles fabric softener.The company uses the image of a stuffed bear named Kuddles in television and print ads to promote its product.The bear,which is used for the purpose of sales promotion,also appears on T-shirts and on Monarch Inc's official Website,an online interface that connects the company to its customers.Recently,the Kuddle bear appeared as a spokesperson for a children's literacy campaign sponsored by Kuddles fabric softener.In this scenario,Monarch Inc.is combining all the aspects of marketing communication to present a consistent message through _____.

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Monarch Inc. is using all forms of marketing communication, including advertising (TV and print ads), sales promotion (using the Kuddle bear), personal selling (interacting with customers through the website), and public relations (sponsoring a literacy campaign). The use of the Kuddle bear in all these forms of communication shows a consistency in message, which is the key aspect of integrated marketing communication.