From a marketer's perspective,which of the following is a characteristic of direct marketing?

Question

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Direct marketing is a type of advertising that allows businesses to communicate directly with customers through various channels, such as email, text messaging, social media, or direct mail. One of the main goals of direct marketing is to generate sales leads, which can then be converted into sales. Therefore, choice B is the correct answer. Choices A and D are incorrect because direct marketing can actually increase store traffic by encouraging people to visit physical locations or online stores. Furthermore, direct marketing can be very efficient and targeted, requiring less time than other types of marketing activities. Finally, choice C is incorrect because direct marketing can be conducted in a way that respects customer privacy and preferences, such as allowing them to opt-out of receiving further communication.

From a Marketer's Perspective,which of the Following Is a Characteristic