In the context of new product planning and development,the success of a new product:
A)does not guarantee that additional low-cost brand extensions will be successful.
B)does not allow a brand to leverage the research and monies spent on the original product to successfully develop a new product.
C)ensures a quick development of other products in different product classes from the same brand.
D)ensures low levels of interaction between the functional areas of an organization.

Question

Quizplus · Accepted Answer

The success of a new product does not guarantee that additional low-cost brand extensions will be successful because each product has its own unique set of challenges and factors that contribute to its success. Even if the original product was successful, the same cannot be assumed for every product that follows.

Answer: B 
 The success of a new product allows a brand to leverage the research and monies spent on the original product to successfully develop a new product. Companies can use the knowledge and insights gained from the development and launch of the original product to inform the development of new products.

Answer: C 
 The success of a new product may lead to a quick development of other products in different product classes from the same brand because the success of one product can build consumer trust and brand awareness, making it easier to introduce new products. However, this is not guaranteed and each new product still needs to be developed and launched separately.

Answer: D 
 The success of a new product does not ensure low levels of interaction between the functional areas of an organization. In fact, cross-functional collaboration is often critical to the success of new product development, as different departments may have expertise and insights that are relevant to the product's development and launch.

In the Context of New Product Planning and Development,the Success