The primary reason found for new product failure is an inability on the part of the selling company to match its offerings to the _____.
A)needs of the customer
B)products offered by its competitors
C)prevailing price for its product
D)market leader's selling price

Question

Quizplus · Accepted Answer

The primary reason for new product failure is an inability on the part of the selling company to match its offerings to the needs of the customer. This means that the company did not research the market well enough to understand the customer's needs and preferences, and therefore could not create a product that would satisfy them. Matching the product to customer needs is essential for success in the market.

The Primary Reason Found for New Product Failure Is an Inability