Which of the following is the least costly stage in the new product development process?
A)Product development
B)Commercialization
C)Test marketing
D)Idea generation

Question

Quizplus · Accepted Answer

Idea generation is the least costly stage in the new product development process as it involves generating ideas and concepts for potential new products, which typically only requires brainstorming sessions and minimal resources. The other stages, such as product development, test marketing, and commercialization, involve significant investments in time, resources, and money.

Which of the Following Is the Least Costly Stage in the New